As the harms of hate speech, mis/disinformation and incitement to violence on social media have become increasingly apparent, calls for regulation have accelerated. Most of these debates have centred around the needs and concerns of large markets such as the EU and the United States, or the aggressive approach countries such as Russia and China adopt to regulate online content. Our focus in this article is with the rest, the smaller markets at the periphery of the advertising industry, and the deep inequalities that current approaches to content moderation perpetuate. We outline the depth of the unequal practice of moderation, particularly across Africa, and explore the underlying political and economic factors driving this gap. While recognizing content moderation has many limitations, we conclude by underlining potential approaches to increase oversight in content moderation.
Photo by Junior Teixeira