Mark Zuckerberg, founder and CEO of Facebook, made media headlines at the end of last year when he announced his intention to donate most of his Facebook shares to charity. This article deals with the significance and potential of individuals, such as Zuckerberg, in a globalized world, to determine global policy agendas. Philanthropists who head global foundations are the most apparent. While philanthropists’ involvement in international relations is based on their capital, celebrities increasingly use their fame to do political advocacy, and social entrepreneurs are sometimes able to initiate change based on new ideas. Contributing to the existing literature, the article compares the characteristics of these three categories and discusses their relevance against the background of the increasing delegation of authority to private actors in global governance. When dealing with non-state actors in global governance, scholars have simply assumed these actors to be collective entities. In consequence, we have missed the fact that power has not only shifted away from state actors but also increasingly concentrates on very few individuals who possess respective resources of power. The individualization of global policy processes therefore causes new problems of democratic accountability and legitimacy.
When collaborating with powerful individuals, for example in partnership boards such as the Global Fund, policy makers should be aware that these individuals often do not represent collective entities and have greater leeway and flexibility in negotiations.
The rise of very powerful individuals leads to new democratic challenges. We need new mechanisms of accountability for celebrities, philanthropists and social entrepreneurs participating in global governance.
Media-makers should scrutinise whether and when powerful individuals formulate only their personal viewpoints or speak on behalf of others, such as marginalized people in the global South.
Policy makers may strategically use powerful individuals and their resources, for example, celebrities’ fame to boost public support for decisions made.